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Apr 02

Reasons Why You Should Be Guest Blogging Now

Blog marketing on your own site can improve page rankings and draw visitors, but guest blogging offers much more. Contributing high-quality blog posts to other sites within your niche opens up new avenues for your business and your brand, including these five benefits.

1. Get Quality Traffic

Posting on a well-known blog in your industry gives you access to a wide audience of interested readers. People who enjoy your content are likely to click through to your website to see what else you have to offer. These visitors often stay longer than those who arrive through other avenues, meaning there’s a better chance for them to become paying customers.

2. Boost Search Engine Rankings

Guest blogging can do just as much for your search engine rankings as traditional SEO. Every post you contribute to an authoritative source creates a link back to your site. Google responds favorably to pages that have a good network of these kinds of links. As you collect high-quality organic links from popular blogs, you should see your business site begin to rank better in Google’s SERPs.

3. Make New Contacts

Blogging on other sites gives you the opportunity to meet other writers in similar niches. These relationships can lead to more guest posts and therefore more traffic for your business. Connecting with other influencers may also provide important contacts within your industry that you can go to for advice and support.

4. Boost Your Online Authority

When you contribute to popular, high-traffic sites that are already recognized in the same niche as your business, you establish a powerful association for both yourself and your brand. Sharing informative posts shows people that you know what you’re talking about, and they’ll remember your name the next time they’re looking for similar information. Regular contributions keep visibility high, ensuing that your name stays fixed in readers’ minds.

5. Increase Your Brand Awareness and Exposure

Blogging outside of your own site brings your brand to a fresh group of potential customers. A guest post is a great opportunity to influence consumers and expose them to what your business has to offer. As long as your articles are well-researched and well-written, people will want to read more. Even if they don’t visit your site at first, they’ll remember what you wrote and begin to associate that content with your brand.

Creating good guest posts takes time, but the more you contribute to other sites, the more it pays off for your business. Guest blogging is one blog marketing technique that’s worth the effort. It doesn’t cost you a cent and the compounded benefits give your brand more exposure than you could hope to get through traditional marketing channels.

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